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Sports Marketing & Management II
Course Objectives
Sports Career Exploration
Career Opportunities
Career Requirements
The World of Sports Advertising
Costs
Agencies
Campaigns
Specific Advertising Media’s
Print
Outdoor
Radio
Television
Internet
Advertising of HS Sports
Opportunities
Options for Advertisements
Creation of SK Sport Specific Advertisements
Performance Indicators
The student will demonstrate understanding of:
- Explain the role of advertising in the sports industry.
- Apply communication strategies necessary and appropriate for effective and profitable business relations within the sports industry.
- Understanding the interrelationships of different sectors within the sports industry and the impact of one component on another.
- Utilize analytical tools needed to understand and make reasoned decisions about economic issues involving sports marketing.
- Develop a marketing plan for the South Kingstown HS Sports Program.
- Compare and contrast the basic tenets of marketing theories and explain why they are important to the success of individual sports franchises.
- Develop and use general advertising skills.
Standards Alignment
- Explain the role of advertising in the sports industry; analyze how it impacts business at all levels.
- Analyze customer groups and develop a plan to identify, reach, and keep customers in a specific target market using various advertisements.
- Apply economic concepts and conditions when making advertising decisions for a sports franchise.
- Apply communications strategies necessary and appropriate for effective and profitable industry relations.
Technology Standards Alignment
Student Assessment
- Individual Unit Quizzes
- PowerPoint Presentations
- Group Participation
- Group Projects
- Short Reports
- Mid-Term and Final Examination
Student Activities
- Analyze case studies and prepare observations
- Conduct Internet research and prepare reports
- Participate in “Role Play” activities
- Create several “Advertising Campaigns” using different media
- Conduct “Market Research” for our local sports teams
- Give Oral Presentations based on research and findings
Applied Learning Alignment
- Problem Solving A1a, A1b, A1c
- Communication Tools and Techniques A2b, A2c
- Information Tools and Techniques A3a, A3c
- Learning and Self-management Tools and Techniques A4a, A4b, A4c
- Tools and Techniques for Working With Others A5a
ELA Grade Span Expectations |
Mathematics Grade Span Expectations |
- Writing and Communications
- W 9.1-9.5 A
- OC 1.4 A
- OC 2.1-2.4, 2.6 A
- W 6.1-6.2 A
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Common Core of Learning
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